November 25, 2011

Top Ten Unusual Logos: Pharma & Bio-Tech



Company: Adocia
Based: Lyon, France
Website: http://www.adocia.com

Scoop: This French regenerative medicine company is named for the Adocia, a sea sponge that has the ability to regenerate itself.
Adocia is developing protein formulations based on its proprietary technology, BioChaperone. Candidates in its pipeline include treatments for chronic wounds, a fast-acting insulin, and a spinal fusion product.

Company: Aslan Pharmaceutical
Based: Singapore
Website: http://aslanpharma.com/index.html
Scoop: Aslan is known to fans of C.S. Lewis as the main character of the Chronicles of Narnia series. But Singapore’s Aslan Pharmaceuticals was harkening back to its home city’s roots when it chose its logo. Company CEO Carl Firth told Scrip Asia 100 the logo was appropriate because a symbol of Singapore is the mythical merlion, which has a lion's head and fish body.
Aslan was recently in the news for entering a strategic partnership with Bristol-Myers Squibb ($BMY). The agreement allows for the quick development of BMS-777607, an investigational small molecule inhibitor of the MET receptor tyrosine kinase for treatment of solid tumors.




Company: Aursos
Based: Kalamazoo, MI
Website: http://www.aursos.com/
Scoop: Aursos appropriately uses the bear as its symbol. The company, which was founded in 2007, has licensed technology developed at Michigan Technological University on the family of naturally-occurring parathyroid hormone proteins found in the black bear. Aursos is looking to develop black bear PTH (BB-PTH) 1-84 for the prevention and treatment of primary and secondary osteoporosis.
Aursos has had successful proof-of-concept in animal tests and wants to raise $3.1 million, notes Crain's Detroit Business.
Company: Chesson Labs
Based: Durham, NC
Website: http://www.chessonlabs.com
Scoop: Founded in 2006, Durham, NC-based Chesson Laboratory Associates' mission is "[t]o improve global healthcare by becoming a market leader in the development and delivery of innovative polymer-based medical products." Jerry Chesson, former head of Southeastern Shelter Fireproofing and dabbler in scientific experiments, helped found the company, as the Triangle Business Journal notes.
Chesson's liquid bandage has been cleared by the FDA, and it is conducting clinical trials to evaluate the safety and effectiveness of a product intended for the use in the management of toenail fungus.
Company: Elder Pharmacueticals
Based: India
Website: http://www.elderindia.com/
Scoop: Elder was founded in 1989 by Jagdish Saxena after the marketing executive, along with 400 other salespeople at his company, lost his job. He decided to found his own company, which took off when Elder began to market a calcium supplement derived from natural sources. Today the company manufactures and markets prescription pharmaceutical brands, surgical and medical devices and claims to be the third fastest-growing pharma company in India.
According to an interview, Saxena picked his company's name at random. "We had registered many names for the new company but all were rejected," the exec told the Business Standard. "The name Elder came from my trip to Australia. One day while crossing the road I saw a truck with the name Elder Food Production. So I returned and registered the same name." He gave no explanation for the company's stick-figure logo.
Company: Irazu Biodiscovery
Based: Baltimore, MD
Website: http://www.irazubiodiscovery.com/
Scoop: Irazu is the name of an active volcano in Costa Rica. It's also the name of a Maryland company looking to decelerate the onset of age-associated diseases. Founded in 2000, IRAZÚ Biodiscovery is looking to develop nutraceuticals and pharmaceuticals that mimic the age-decelerating effects of caloric restriction.
The company thought the volcano was a perfect symbol on many levels. "The Irazú Volcano is one of several fiery tectonic sentinels guarding the Central Plateau of my native Costa Rica--a mountain that was to shape my childhood with appreciation of both the striking beauty and the sheer power of Nature," CEO Marco Chacón told FiercePharma in an emailed statement. Furthermore, "[a] volcano is also a fitting metaphor for scientific inquiry and discovery. Scholarship and the pursuit of science can be described as climbing a steep mountain...a mountain that--once in a great while--reveals the secrets of our very own nature," he added.










Company: LEO Pharma
Based: Denmark
Website: http://www.leo-pharma.us

Scoop: Chemists August Kongsted and Anton Antons founded LEO Pharma in 1908, when they set up a company in the basement of their pharmacy. The shop where they worked, which dated back to the 1620s, was called Leo. According to the company's history, Kongsted and Antons registered the logo as a trademark, which was based on a painting by artist Anna Rink inspired by a bas-relief at the Louvre, in 1901. Today, LEO Pharma is a worldwide company that markets and develops dermatology and thrombosis treatments. 
Company: Orchidia Pharma
Based: Egypt
Website: http://www.orchidiapromo.com/
Scoop: Orchidia Promotions was founded in 1993 as a marketing company to help multinational pharma companies reach the Egyptian market. One of its major clients was Ciba Vision, a contact lens company owned by Novartis. The company changed its name and focus in 2003 as it began promoting its own range of prescription and OTC eye products and later established a manufacturing facility outside of Cairo.
Company: Premas Biotech
Based: Haryana, India
Website: http://www.premasbiotech.com/index.aspx
Scoop: According to Indian contract research and manufacturing services organization Premas, its logo has deep meaning. The round bottom flask, with one side open, signifies the openess of the company. It also has an eye in the form of a leaf, which signifies environmental consciousness. The company is also a warm one with which to work, as embodied by the smile on the flask. Finally, the bubbles, which demonstrate that company is an exciting place to work for. "We are deliberate in our approach, while maintaining a warm and exciting profile," the company notes.






Company: Trinity Pharma
Based: South Africa
Website: http://www.tripharm.co.za/
Scoop: Frolicking abounds in the logo for South African Trinity Pharma, which notes on its website that the company was founded in 2002 by three regulatory consultants. Its original mission was to help international developers navigate regulation in South Africa, and its business has expanded to include market assessment, marketing and distribution, and selection and coordination of the marketing partnerships.

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